Infused with passion
We strive to push beyond the ordinary. We constantly theorize how to design and shape snowboards for a unique ride; and then test those theories underfoot. Every board is handmade from start to finish, with an extreme level of care put into every step of the process.
I’ve had a concept journal for years, constantly thinking about unique shapes and how different adjustments might react underfoot. My original goal was that someday I would like to make my own board, but once I started sharing my ideas with others I found out that they wanted one too. My wife and I decided that we would press a number of boards, and if it was still fun, we would lean in and see where it might take us. The first board was made on a vacuum press in our one car garage in the PNW. We loved every minute of it. We made more and invested in a better setup. We loved it even more.
In the same year, our child was born. We started talking about the importance of teaching them to always follow their passions and make the most of life — and we realized that we weren’t modeling this advice. We had dreams of prioritizing our time together as a family, but also to pursue our passions in a meaningful way.
So we did! We packed up and moved to Utah, home of the “Greatest Snow on Earth”, and have created our own line of thoughtfully crafted, handmade snowboards. There has been so much time, effort and energy put into this, and we are so excited to provide passionate riders a unique ride that can fuel their dreams — and our own.
Video by Dan Hickman | Additional footage by Otto Solberg and Dan Reese